HockeyTown

HockeyTown is a Belgian online retailer specializing in ice hockey equipment and apparel. Founded in 2019 in Grobbendonk, the store is operated by Maple Leaf Sports BV, a hockey equipment distributor serving the Benelux region since 1972. HockeyTown positions itself as a Bauer specialist, drawing on its experience selling Bauer products in Belgium, the Netherlands and Luxembourg to help customers choose equipment and find the right fit.

Its catalogue serves players across age groups and skill levels, with products including hockey sticks, skates, helmets, protective gear, gloves, goalie equipment and inline hockey equipment. Shoppers can also find bags, pucks, accessories, training products, NHL merchandise, clothing and referee apparel. The range includes options at different price and quality levels.

HockeyTown’s team is available to answer technical questions and assist with fitting. The store aims to deliver quality products to customers’ homes at low shipping cost, and advertises free delivery from €59 within the Benelux. Orders placed before 15:00 are stated to be sent the same day.