Markus Hoefinger
@hoefinger.com
Markus Hoefinger: Digital transformation expert, entrepreneur, and AI innovation leader from Vienna, Austria. Co-founded Austria's first internet agency in 1993. Former Managing Director at Accenture Song. 30+ years building the future of technology.
Markus Hoefinger's Company Logos
Markus Hoefinger's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#F8AD5A
Casablanca
248, 173, 90
32, 92, 66
0, 30, 64, 3
#59A8E3
Picton Blue
89, 168, 227
206, 71, 62
61, 26, 0, 11
#063F90
Congress Blue
6, 63, 144
215, 92, 29
96, 56, 0, 44
About Markus Hoefinger
Markus Hoefinger is a Vienna-based digital transformation expert, entrepreneur and artificial intelligence advocate with more than 30 years of experience building technology businesses and digital experiences. He co-founded Austria’s first internet agency in 1993 and went on to lead companies including useit!multimedia, Pixelpark, PXP interactive and Wunderman/WPP. In 2019, he sold his agency, PXP/X, to Accenture and served as a managing director and Accenture Song lead through 2025.
He is now a partner at 3TS Capital Partners, where he leads growth investments in European technology companies preparing to expand internationally. Hoefinger’s work spans digital innovation, artificial intelligence, software, retail and the development of technology ventures. Through articles, interviews and public commentary, he shares perspectives on AI’s impact, changing business models and the future of digital experiences.
He also contributes to Austria’s startup ecosystem, including as a jury member evaluating the country’s leading emerging companies. His professional journey connects hands-on technology entrepreneurship with corporate leadership and investment in European tech
Brand industry
Computers Electronics and Technology
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
