Hex Code
Color name
RGB
HSL
CMYK
#DD2430
Alizarin Crimson
221, 36, 48
356, 73, 50
0, 84, 78, 13
#005B9A
Bahama Blue
0, 91, 154
205, 100, 30
100, 41, 0, 40
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Hoffmen Fashions Pvt Ltd has been a prominent name in the Indian apparel industry since its inception in 1991. Originally focused on producing high-quality heavy jeans, the brand quickly gained popularity with its flagship product, the Essential Jeans, which was designed to be affordable for the broad Indian middle class. This successful launch challenged the notion that denim was exclusively a niche market, making it accessible to a wider audience.
Today, Hoffmen aims to solidify its reputation as the toughest denim and casual wear brand in India. With ambitious plans to establish 80 Exclusive Brand Outlets (EBOs) and 500 Multi-Brand Outlets (MBOs) in the next three years, the brand is committed to expanding its reach, particularly in Tier II and III cities. Additionally, Hoffmen is set to introduce a Customer Loyalty and Retention Program, enhancing its understanding of consumer preferences. Known for its value-driven clothing, Hoffmen empowers individuals to express their style confidently and comfortably.
The HOFFMEN name, logos and brand assets are trademarks of HOFFMEN and its affiliates. Brandfetch isn't affiliated with or endorsed by HOFFMEN. Their use is subject to HOFFMEN's brand guidelines.
