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Color name
RGB
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CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, is the leading eCommerce platform in Southeast Asia, with operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada leverages advanced technology and robust logistics to revolutionize retail in the region, aiming to serve 300 million customers by 2030.
The platform hosts a vast selection of products, encompassing health & beauty, fashion, home & living, and electronics, through its two primary offerings: LazMall and Lazada Marketplace. LazMall, launched in 2018, features over 32,000 reputable brands, ensuring product authenticity and fast delivery, while providing a seamless shopping experience. Meanwhile, Lazada Marketplace empowers retailers with access to millions of consumers, offering personalized services, secure payment solutions, and valuable customer support.
Additionally, Lazada champions cross-border commerce, connecting consumers with international brands and facilitating quick delivery through Alibaba’s logistics infrastructure. With a commitment to innovation and customer satisfaction, Lazada is setting new standards in the eCommerce landscape.
Brand industry
E-commerce and Shopping
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