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Hex Code
Color name
RGB
HSL
CMYK
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the retail revolution, Lazada connects a diverse region through its cutting-edge technology, robust logistics, and secure payment solutions. Established as the regional flagship of Alibaba Group in 2016, Lazada leverages Alibaba's world-class technology infrastructure to continually enhance its customer experience.
Key offerings include LazMall, a massive virtual mall launched in 2018 that features over 32,000 international and local brands, all guaranteed for authenticity and fast delivery. Their Lazada Marketplace, which began in 2013, empowers retailers with access to millions of customers and comprehensive support services. Furthermore, Lazada's cross-border initiative introduces Southeast Asian brands to international audiences, offering a vast selection of products across various categories, including fashion, electronics, and home essentials. With a vision to serve 300 million customers by 2030, Lazada is redefining the shopping journey in Southeast Asia.
Brand industry
E-commerce and Shopping
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