HOLF

Founded in 2003, Hoifgolf is a golf service platform that helps enthusiasts find and book tee times. Described as one of China’s earliest tee-time reservation providers, the brand offers clear, accurate and timely information about golf courses across the country. It also works with golf venues and clubs around the world, drawing on its membership in the International Association of Golf Tour Operators (IAGTO) and connections with golf and tourism organizations to arrange golf-themed travel.

Its services include course reservations, access to information on China’s top golf courses, and opportunities to explore golfing destinations internationally. Customers can also join the Hoifgolf Golf Club for additional benefits on the platform. Hoifgolf links its business with charitable giving through support for the Tongxin Yuan Project, which works in areas including rural healthcare, medical staff training, poverty relief and assistance for children.

The company says it donates one yuan to the project for each platform transaction, and that the foundation holds an annual charity invitational event for selected platform users