Holistic Email Marketing is a boutique consultancy helping organisations improve email marketing and customer relationship management (eCRM). Its customer-centred approach uses data, technology, strategy, creativity, personalisation and behavioural insight to build relevant customer journeys and improve marketing performance. The consultancy says its email marketing consultants each have at least 10 years of experience, and its clients include Facebook, Marks & Spencer, TransUnion and Hiscox, as well as small and medium-sized businesses.

Holistic offers support across the full email marketing process. Services include email and deliverability audits, discovery workshops, competitive analysis, strategy development, marketing automation, A/B testing, copywriting and design, and coaching. Clients can also access transparent monthly subscription packages for strategic advice, programme reviews, deliverability monitoring, practical support and team development. Its audit service assesses existing email and eCRM programmes, identifying strengths, missed opportunities and actionable improvements. The team can provide guidance or hands-on implementation, adapting its involvement to each client’s needs.