HPC, or Holistic Performance Consulting, is a pioneering brand founded by Zack Etter, a licensed therapist and certified mental performance consultant. With experience coaching Division 1 college football and a Master’s Degree in Athletic Counseling, Zack combines his expertise in mental health and performance to enhance the capabilities of athletes and professionals alike. His brand offers a range of services including mental skills curriculums, leadership programs, and team chemistry workshops tailored for various sports levels, as well as individual counseling for athletes, coaches, and business professionals.

Beyond athletics, HPC aims to empower individuals by fostering essential mental skills such as confidence, emotional regulation, resilience, and motivation. Since co-founding the Mental Health and Performance Department at the University of Massachusetts in 2022, Zack has been instrumental in addressing the evolving challenges in mental health across various sectors. Through online courses, consulting packages, and personalized coaching, HPC strives to enhance overall performance and well-being in multiple facets of life