Homegrown is a dynamic and influential brand that seeks to change the narrative in India. Founded by Varun Patra and Varsha Patra, this brand is driven by a passion for showcasing independent creators who challenge cultural stereotypes and provide fresh perspectives. Homegrown welcomes artists and entrepreneurs who tackle taboo topics like sexuality and gender, as well as those who are underrepresented or unknown.

They are dedicated to amplifying identity-driven narratives that shed light on the socio-political struggles of Indian youth. Homegrown explores various facets of contemporary youth culture, including art, design, music, film, literature, food, architecture, travel, and more. Their digital media publication gives voice to emerging talents, while their agency and content studio connects brands with today's youth, driving culture forward.

Additionally, Homegrown creates on-ground experiences and offers up-skilling and education through the #HGAcademy. With over 130 brand partnerships, Homegrown has established itself as a leading ecosystem in India's creative industry, fueling change, and cultivating the next generation of cultural influencers. Join their movement and be a part of the Homegrown community