Hometown Touchdowns is a college-football-themed sweepstakes sponsored by Mondelēz Global LLC, the company associated with SnackWorks.com. The promotion invites eligible fans to enter for a chance to win prizes by submitting a product code from a qualifying Nabisco product. Participants receive an entry into the grand-prize sweepstakes and are assigned a touchdown bracket for the upcoming week’s college football games. If the week’s total touchdowns match their bracket, they may also have a chance to win a weekly prize.

The featured grand prize is a hometown visit from a football legend, including a meet-and-greet experience for the winner and up to 10 friends. Other prizes include Fanatics digital codes and autographed jerseys, with multiple weekly and pre-season prizes available. The promotion also provides online entry information, FAQs, prize details, and official rules. No purchase is necessary, and eligibility, entry periods, odds, and other conditions are governed by the official rules. The sweepstakes is open to residents of the 50 United States and Washington, D.C., who are 18 or older.