GotoLiquorStore is an online marketplace that helps customers find alcoholic beverages from local liquor stores. Shoppers can browse available products, compare prices across participating stores, and choose delivery to their doorstep, in-store pickup, or shipping where offered. The platform reports serving more than 120,000 customers across 5,000 cities, partnering with over 1,000 stores, and offering a catalog of more than 95,000 products.

Its selection covers beer, wine, spirits, and extras. Beer options include domestic, imported, craft, and non-alcoholic varieties, as well as cider and hard seltzer. Wine includes red, white, sparkling, rosé, fruit, and dessert selections. Spirits range from whiskey, vodka, tequila, rum, and gin to liqueurs and cognac. Customers can also shop for mixers, soda, juice, water, garnishes, and other cocktail essentials. Product listings feature familiar brands alongside new and trending bottles, with prices and customer ratings shown on many items. GotoLiquorStore also highlights gift ideas, cocktail collections, promotions, and favorite stores, while offering retailers the opportunity to join its marketplace.