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Hex Code
Color name
RGB
HSL
CMYK
#4F46E5
Royal Blue
79, 70, 229
243, 75, 59
66, 69, 0, 10
#09090B
Woodsmoke
9, 9, 11
240, 10, 4
18, 18, 0, 96
#EED09D
Chalky
238, 208, 157
38, 70, 77
0, 13, 34, 7
Lazada Group, founded in 2012, is Southeast Asiaโs premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics to connect a diverse region with extensive shopping options.
The platform features LazMall, the largest virtual mall in Southeast Asia, offering 100% authentic products from over 32,000 local and international brands, with guarantees for fast delivery and hassle-free returns. Lazada Marketplace connects retailers to millions of customers, providing essential tools like secure payments and customer support to enhance seller performance across 18 product categories, including health and beauty, fashion, and home appliances.
Lazada also facilitates cross-border trade, enabling Southeast Asian brands to access global markets while offering international goods to local consumers. With a commitment to innovation in e-payments and a strong logistics backbone, Lazada is poised to redefine the retail experience in the region, aiming to serve 300 million customers by 2030.
Brand industry
E-commerce and Shopping
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