Hooké

Hooké is a Canadian outdoor clothing and gear brand focused on life in the great outdoors. Its collections serve men, women, children and babies, with apparel and accessories designed for activities including fishing, hunting, camping and outdoor work. Clothing ranges from jackets, vests, fleeces, shirts, hoodies and base layers to pants, shorts and overalls. Accessories include hats, gloves, socks, boots, face and neck warmers, and patches, while the Hooké gear range features bags, blankets, drinkware and care products.

The brand also offers camping equipment, such as cooking and campfire supplies, coolers, outdoor tools and packs, alongside a dedicated fly-fishing selection of rods, reels, lines, leaders, flies, boxes and related accessories. Hooké’s website features films, original series, television seasons, books and a journal showcasing outdoor pursuits, wildlife and natural landscapes. Through collaborations, including a collection with Wildlife Habitat Canada, Hooké connects its products with conservation initiatives; the collaboration announcement notes a $10,000 donation to support wetland and habitat restoration and preservation.