Hooké

Hooké is a Canadian outdoor brand creating clothing, gear and accessories for people who enjoy spending time in nature. Its collections serve men, women, children and babies, with apparel ranging from jackets, fleeces and shirts to pants, base layers and sun-protection pieces. Hats, gloves, socks, boots and other accessories complement the clothing, while bags, blankets, drinkware and care products round out its branded gear.

The brand also offers equipment for camping and fly fishing, including camp cooking items, outdoor tools, packs, rods, reels, lines, flies and related accessories. Products are organized for activities such as fishing, hunting, camping, workwear and general outdoor use. Hooké also carries selected products from outdoor brands including Simms, Petromax, Yeti, Loop Tackle and Guideline.

Beyond retail, Hooké creates films, original series, television content and books focused on wildlife, outdoor experiences and natural landscapes. Its collaborations include a collection with Wildlife Habitat Canada, launched alongside a donation supporting wetland restoration and habitat conservation.