Hoouum is a furniture marketplace offering products for homes and offices, with a particular focus on sofas and other upholstered furniture. Its catalogue includes straight, corner and modular sofas, sofa beds, chaise longues, Chesterfield designs, armchairs, beanbag chairs, poufs and beds. Shoppers can explore options for different rooms, styles and configurations, and use filters such as price, size, colour and upholstery material to narrow their search. Product listings provide photographs and details about materials, dimensions and features to support informed decisions.

The marketplace highlights competitive prices, regular promotions and discounts, customer reviews and product ratings. It also offers delivery across Russia and furniture assembly services. Beyond shopping, Hoouum invites stores from across Russia to join as sellers, providing a platform to showcase products and reach potential customers. The site includes a blog with furniture and interior-related articles, as well as customer features such as order tracking, saved items, comparison lists, gift certificates and a newsletter featuring offers.