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Horizon is a Research Institute at The University of Nottingham engaged in Digital Economy Research. Horizon brings together researchers from a broad range of disciplines to investigate how digital technology may enhance the way we live, work, play and travel in the future. Established in 2009, this venture represents an initial £40 million investment by Research Councils UK (RCUK), The University of Nottingham and over 100 academic and industrial partners; in both a Research Hub and Centre for Doctoral Training within the RCUK Digital Economy programme. Both the Hub and CDT have since received further funding to continue creating impact on the economy, society and policy. Building on the Digital Britain plan, Horizon research focuses on the role of ‘always on, always with you’ ubiquitous computing technology. Our aim is to investigate the technical developments needed if electronic information is to be controlled, managed and harnessed — for example, to develop new products and services for societal benefit. Horizon addresses a growing public concern over the exploitation of personal data. We will now deliver a transformation from the dominant focus on analysing centralised ‘big data’ to explore the private and ethical interpretation of ‘human data’ collected by our personal devices including mobile phones and wearable devices like the Apple Watch or Fitbit. Building privacy and trust into the next generation of digital experiences and products is essential to ensure public acceptance, and hence the continued economic and social benefits of upcoming technology innovations.
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Hex Code
Color name
RGB
HSL
CMYK
#2461AA
Matisse
36, 97, 170
213, 65, 40
79, 43, 0, 33
#9896F0
Portage
152, 150, 240
241, 75, 76
37, 37, 0, 6
#0C2577
Deep Sapphire
12, 37, 119
226, 82, 26
90, 69, 0, 53
Horizon Digital Economy Research at the University of Nottingham is a leading institute focused on the study of the digital economy. With a dedicated team of experts from various disciplines, including computer science, engineering, psychology, sociology, and more, Horizon aims to promote deep personalization while ensuring control and privacy for citizens in the digital age. Since its establishment in 2009, Horizon has been a key player in research and development related to ubiquitous computing technology and the ethical use of personal data.
They have explored the socio-technical aspects of data capture, management, and harnessing for the creation of new products and services that benefit society. Their current focus is on user-centered design and the development of data-driven products that merge the digital and physical worlds. Horizon envisions a future where traditional goods and experiences are transformed into innovative and hybrid forms through the integration of digital capabilities.
Despite the challenges of trust and regulatory compliance, Horizon strives to build consumer trust and operate within the complex framework of data-driven innovation. Through their research, innovation, and partnerships, Horizon Digital Economy Research is at the forefront of shaping the future of the digital economy
Brand industry
Science and Education
Company type
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Year founded
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Company size
501-1000 employees
How do I download the Horizon Digital Economy Research logo?
The Horizon Digital Economy Research logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Horizon Digital Economy Research's brand colors?
The Horizon Digital Economy Research color palette uses the hex codes #2461AA, #9896F0 and #0C2577.
The Horizon Digital Economy Research name, logos and brand assets are trademarks of Horizon Digital Economy Research and its affiliates. Brandfetch isn't affiliated with or endorsed by Horizon Digital Economy Research. Their use is subject to Horizon Digital Economy Research's brand guidelines.
