Horowitz Research

Horowitz Research is a premier consumer insights and market research agency specializing in multicultural, media, and millennial research. As a women-run full-service agency, we are dedicated to delivering insights that inspire change. With an understanding of the confluence of technology, diversity, and media, we help brands navigate the evolving landscape of consumer behavior.

Our expertise lies in three critical areas: multicultural America, seismic cultural shifts, and shifts in media, technology, and consumer behaviors. We have been at the forefront of multicultural research since launching our division in 1992, providing unparalleled insights into America's growing diversity. Our cultural insights work is based on anthropology, allowing us to provide contextualized analysis for consumer brands, technology, and media companies.

Additionally, we are pioneers in tracking developments in the media space, helping clients understand the opportunities and challenges in the market for media content, services, and technology. Our research also taps into the cultural zeitgeist of the next generations, including Millennial, Gen Z, and Generation Alpha consumers. We understand the intersections of race, culture, and identity, enabling brands to connect with these elusive audiences effectively.

Moreover, we assist companies in addressing diversity, equity, and inclusion (DE&I) challenges and opportunities within their organizations, supporting their efforts to create a more inclusive workplace. At Horowitz Research, we offer custom and syndicated research to help our clients gain cultural insights, navigate the media landscape, and connect with diverse communities. Join us in building brands that shine, products that resonate, and messaging that engages.

Contact us today to learn more