Horsebrands is an online shop for horse and rider, offering a curated selection of premium products from leading brands. Its range is organized around riders, horses, stable and pasture needs, and gifts, with sale items also available. The shop promotes riding equipment and horse-care products, including KEP riding helmets, which it presents as combining safety, comfort, and style. Seasonal offers feature an Advent calendar, alongside promotions on care products and gift vouchers.

Horsebrands also supports riding clubs with a free, customized club shop. Clubs can create branded clothing featuring their logo through a process described as simple, quick, and convenient, helping members coordinate their look. Customers can browse products, manage an account, and save items to a wish list. The company provides customer support through a contact form, email, and telephone, as well as a frequently asked questions section. Additional information on the site includes company, career, press, shipping-related terms, privacy, and legal details. Overall, Horsebrands brings equestrian shopping and club apparel services together in one online destination.