Jonathan Horst
@horstfp.com
Living the life of your dreams and how you manage your financial resources are related. We're here to help you align the two!
Jonathan Horst's Company Logos


Jonathan Horst's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#4EAEB5
Fountain Blue
78, 174, 181
184, 41, 51
57, 4, 0, 29
#F3F3F3
Concrete
243, 243, 243
0, 0, 95
0, 0, 0, 5
#27575B
Casal
39, 87, 91
185, 40, 25
57, 4, 0, 64
About Jonathan Horst
The Horst Group (THG) is a financial planning firm focused on helping women, LGBTQ+ clients, and young professionals connect their financial choices with the lives they want to lead. It offers guidance to help clients manage their resources and navigate both long-term goals and significant transitions. Its areas of expertise include life-altering events such as divorce, death, and career changes; equity compensation and stock options; tax planning and optimization; sustainability-focused ESG investing; and legacy and charitable planning.
THG emphasizes integrity, equitable treatment, inclusion, and personal autonomy. Its approach differs from traditional asset-based advisory models: fees are based on expertise and years of experience rather than assets under management, and the firm does not require account minimums. THG publishes its service offerings and fee schedules and invites prospective clients to schedule a free consultation to explore how it can help.
Through financial planning and investment guidance, The Horst Group seeks ways to align money management with clients’ priorities and aspirations
Brand industry
Finance
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