Horus is a Miami-based brand specializing in premium watch straps and accessories. Established in 2014, the company draws on more than a decade of experience to create straps designed to complement luxury watches, with many FKM rubber styles fitted to the exact case reference for a precise fit. Its selection serves owners of brands including Rolex, Audemars Piguet, Patek Philippe, Omega, Panerai, Breitling, Cartier, Tudor, and others, as well as Apple Watch and select Swatch collaborations.

Products include standard rubber and FKM rubber straps in multiple widths, elastic straps, and styles made for specific watch models. Customers can choose from a wide range of colors and finishes, including Horus’s signature Miami Blue. The catalog also features buckles, installation tools, and gift cards. Horus highlights easier strap installation and offers shipping options including complimentary FedEx two-day delivery in the United States and free DHL Express worldwide on orders over $150. The brand’s products are available through its online store, where customer reviews emphasize fit, comfort, quality, and distinctive style.