Hotel Alliantie Nederland is a Dutch alliance representing the interests of the hotel sector. It connects hotel businesses and works to give the industry a stronger, informed voice in policy discussions in The Hague and in wider public debate. By bringing together hotel operators and relevant experts, the alliance examines complex sector issues and turns them into practical insights and shared positions.

Its agenda includes the effects of the planned VAT increase from 1 January 2026, ways to support long-term hotel profitability, and the industry’s contribution to society, employment, cities and local communities. The organisation also advocates for hotel-specific interests with policymakers and within the sector, and encourages collaboration among its members.

Through its website, Hotel Alliantie Nederland shares news, reports, a knowledge bank and information about the hotel industry in figures. It also publishes a manifesto and provides updates on topics such as market trends and the potential use of AI in hotels.