Hoteles más Verdes is a hotel sustainability program that develops practical tools to help tourist accommodations manage their operations more sustainably. Its central offering is the Hoteles más Verdes Eco-label, which certifies hotels that demonstrate environmentally responsible management and social responsibility toward their communities and tourism destinations. The certification standard has three levels: Bronze, Silver, and Gold. The program is recognized by the Global Sustainable Tourism Council, a status it has held since 2013.

Alongside certification, Hoteles más Verdes provides technical documentation and coaching to support hotels in organizing and improving their sustainability practices. It also shares information about certified hotels and their destinations, helping travelers discover accommodation providers committed to responsible tourism. The program’s Sustainable Hospitality Contest recognizes hotels and innovative projects that put sustainability principles into practice across the hospitality value chain. Through these services and initiatives, Hoteles más Verdes encourages continuous improvement in the environmental, social, and economic aspects of hotel management.