Hotfrog Pty Ltd is a dynamic directory platform that connects businesses across 44 countries, helping over 69 million enterprises enhance their visibility and reach new customers. Acquired by Locafy, Hotfrog operates as an independent company dedicated to supporting small and medium-sized enterprises (SMEs) in showcasing their unique offerings. By utilizing Hotfrog's tools, businesses can create impactful profiles that highlight their distinct products and services, effectively driving demand and improving search engine rankings.

The platform leverages advanced technology to align chosen keywords with potential customer searches, facilitating higher visibility in online searches. Hotfrog also provides user-friendly reporting tools, allowing businesses to track engagement and activity easily. For organizations with multiple locations, Hotfrog allows up to ten free listings, with an API service available for managing additional entries. With a focus on strategic partnerships in advertising and data, Hotfrog is committed to elevating the online presence of its clients while keeping their support system seamless and efficient.