Hotfrog Pty Ltd is a global directory service that empowers small and medium enterprises (SMEs) to enhance their online presence and connect with new customers. Now part of Locafy, Hotfrog operates across 44 countries and helps over 69 million businesses showcase their unique offerings. The platform provides SMEs with a customizable profile that highlights their products and services, leveraging advanced search engine optimization (SEO) technology to match selected keywords with potential customer searches. This strategic approach significantly improves visibility, ensuring businesses rank higher in search results.

Hotfrog's user-friendly reporting tools allow clients to track their online activity and engagement easily. Additionally, businesses with multiple locations can create up to ten listings at no charge, while also having the option to utilize an API service for extensive listings across the broader Locafy publishing network. By facilitating meaningful connections and offering robust online tools, Hotfrog helps businesses thrive in the digital landscape.