Unclaimed brand
HOT ROD is “where it all began,” as the first magazine to cover the hot rod culture. Since that time, HOT ROD has evolved into a brand devoted to everything from hot rods to restomods, barn finds to project cars and everything in between.
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Hex Code
Color name
RGB
HSL
CMYK
#C11B17
Thunderbird
193, 27, 23
1, 79, 42
0, 86, 88, 24
#FFB74D
Texas Rose
255, 183, 77
36, 100, 65
0, 28, 70, 0
#141416
Woodsmoke
20, 20, 22
240, 5, 8
9, 9, 0, 91
HOT ROD is an automotive media brand that began as the first magazine dedicated to covering hot rod culture. Today, it serves enthusiasts interested in hot rods, restomods, muscle cars, custom builds, barn finds, and project cars. Its website publishes feature stories, event coverage, practical how-to articles, and reporting on engines, drivetrains, performance upgrades, and the wider car scene.
Readers can explore coverage of major gatherings such as SEMA, HOT ROD Drag Week, and the HOT ROD Power Tour, alongside profiles of distinctive vehicles and the people who build and drive them. The brand also shares advice for maintaining and improving classic cars, along with discoveries of rare vehicles and updates on new automotive projects. HOT ROD’s offerings extend beyond editorial content to include merchandise, gear guides, a magazine, newsletters, and events.
With a mix of automotive history, hands-on guidance, performance news, and enthusiast-focused storytelling, HOT ROD connects readers with the evolving world of custom and high-performance cars
Brand industry
News and Media
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How do I download the HOT ROD Magazine logo?
The HOT ROD Magazine logo comes as a dark icon. Download as JPEG.
What are HOT ROD Magazine's brand colors?
The HOT ROD Magazine color palette uses the hex codes #C11B17, #FFB74D and #141416.
The HOT ROD Magazine name, logos and brand assets are trademarks of HOT ROD Magazine and its affiliates. Brandfetch isn't affiliated with or endorsed by HOT ROD Magazine. Their use is subject to HOT ROD Magazine's brand guidelines.
