House Of Wool

House of Wool is a Belgian rug brand rooted in nearly a century of Flemish textile tradition. Shaped by designer Maghalie Dooms, the brand brings together refined design, natural materials and skilled craftsmanship to create rugs with lasting character. Its collections are made from premium New Zealand Merino wool, selected for its softness, resilience and natural beauty. Artisans use handwoven and handknotted techniques refined over generations, with quality controlled from yarn selection through finishing and final inspection.

The range includes designs such as Aberdeen, a hand-knotted rug with rich tonal variation, and the handwoven Aspen and Dakar rugs, known for their organic textures. House of Wool also offers bespoke rugs tailored to a project’s size, shape, colour and texture. These pieces are created for residential interiors, hospitality spaces and design projects, helping shape the atmosphere of each setting through texture, scale and craftsmanship. The company shares interior stories and information about wool and rug care, and supports professionals through partnership opportunities.