House of Noya, also presented as Noya by Talha, is a fragrance brand built around inclusivity, shared experiences, and a love of perfumery. Its story centers on capturing scents and ingredients from around the world and crafting them in Italy into distinctive fragrances. The brand’s guiding idea is that people are connected regardless of who they are, where they come from, or where they belong.

House of Noya offers fragrances, scented candles, discovery products, travel sets, and gift options through its United States online store. Its fragrance collections include Prima Collezione and Acqua Collezione, while featured scents include Saffron Dream, Winter Sun, Yes I Can, The Moon Shadow, Ode to Oud, The Velvety Musk, 5 Senses & 6 Directions, and The Smoky Amber. The range includes options such as oud, musk, and amber-inspired scents, with listed perfume prices generally ranging from USD 175 to USD 200. Customers can also browse gift sets and candle products, track orders, and find information on shipping, returns, and payment policies through the website.