House of YUB, formerly Your Uncommon Brand, is an independent fashion house creating handbags and accessories in small editions. Guided by the belief that meaningful objects deserve meaningful places, the brand combines considered design with careful production and a focus on craftsmanship. Its pieces are handcrafted in Tuscany from Italian leather, with batches made only when existing stock is nearly gone to help avoid waste.

The collection includes The Monaco handbag, offered in editions such as Paris and Dubai, the Monaco Noir Clutch, and The Twilly. Rather than selling bags online, House of YUB makes its current editions available through a curated network of partner locations, called Houses. These selected hotels and other destinations are chosen for their shared appreciation of craft and hospitality, giving customers the opportunity to see and handle a piece in person. Earlier designs and jewellery are presented separately in the Archive.

House of YUB also shares stories through its Journal and welcomes enquiries about products, finding a House, press, concierge requests, and partnerships.