Housing First is a brand that aims to provide hope and support to individuals facing homelessness. They offer a range of products and services to help those in need. The brand's main focus is on their Maiea, Tāiki E! initiative, which is a Māori-led strategy that addresses the unique challenges faced by whānau Māori experiencing homelessness.

Recognizing the impact of colonization, Housing First strives to provide wrap-around support services to enable whānau Māori to achieve their dreams and aspirations. The strategy was co-created through extensive consultation, workshops, and interviews with lived experience whānau and stakeholders. With a vision to create a just and caring Aotearoa, Housing First works towards ensuring that everyone has a place to call home and can live up to their full potential.

Through ongoing initiatives such as developing cultural competency, data and reporting projects, and partnership building, Housing First aims to drive equity and achieve better social, health, employment, and stable housing outcomes for whānau