HOWL Fightwear is an Australian-owned combat sports brand founded in Melbourne by British Champion kickboxer and competitive bodybuilder Hywel Smith. Shaped by years of training, competing and coaching, the brand creates premium fightwear and training gear for people committed to improving, from their first class to fight night. Its products are designed in Australia for boxing, kickboxing, Muay Thai, MMA and strength training, with an emphasis on practical performance and durability for regular, demanding sessions.

The current range includes HOWL Quick Wraps, featuring breathable mesh, padded knuckle protection and a securing strap. They are available in white, red and pink, in small, medium and large sizes. Training grips are also listed as available, while fight shorts and mouthguards are described as coming soon. HOWL offers Australian shipping, with free delivery on orders over $75, and a 30-day exchange option for unused items in their original packaging. Its guiding idea, “Better Every Day,” reflects a focus on consistent effort and progress in training.