HOWTIAN
@howtiangroup.com
From sugar reduction to functional nutrition, HOWTIAN delivers premium, science-backed, plant-based ingredients worldwide. Trusted by leading brands in food, wellness, personal care, and agriculture.
HOWTIAN's Company Logos


HOWTIAN's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1A9543
Forest Green
26, 149, 67
140, 70, 34
83, 0, 55, 42
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1E1E1E
Cod Gray
30, 30, 30
0, 0, 12
0, 0, 0, 88
About HOWTIAN
Howtian, formerly known as ZCHT, is a renowned brand and the world's largest manufacturer of natural stevia extracts and inositol. With a global reach, we supply top-quality ingredients to customers in the food, beverage, pharmaceutical, and nutritional sectors across more than 80 countries. Our vision at Howtian is to be a leading company in the natural sweetener and functional ingredient industry, offering cutting-edge product solutions along with innovative technical support and exceptional customer care.
We have established a vertically integrated supply chain that ensures a sustainable and consistent supply of premium quality natural ingredients. With a strong focus on agricultural science, we continuously develop and breed the best stevia varieties for various applications. Our Product Application and Technical Service teams work closely with customers, assisting them with product formulation and optimization.
Operating sustainably is a top priority for us, and we collaborate closely with our farmers to ensure transparency and environmental responsibility in our supply chain. Furthermore, we invest heavily in ingredient research and development, constantly improving our products and introducing innovative solutions to meet the evolving needs of the marketplace. We have a remarkable portfolio of patents, indicating our commitment to innovation.
Howtian has come a long way since its inception in 1999 as Xingmao Inositol Factory. Over the years, we have expanded our product range to include baicalin and inositol hexanicotinate. In 2012, we launched the SoPure™ Stevia brand and introduced PureQQ® for health supplement applications in 2013.
Driven by our passion for excellence, we have earned various certifications, including FDA and FAMI-QS. Today, Howtian stands as the largest stevia leaf processor and natural stevia extract manufacturer globally, with a total production capacity of 8,000 tons. If you are seeking naturally extracted ingredients at scale, we are here to meet your growing demand and help you seize market opportunities.
Reach out to our expert consultants to learn more about Howtian's unmatched products and services. Contact us today
Brand industry
Food and Drink
Company type
Privately Held
Year founded
1999
Company size
1001-5000 employees
