Emaar Hospitality Group, led by CEO Olivier Harnisch, is a prominent player in the international hospitality sector with over 30 years of industry expertise. The group operates a diverse portfolio of hospitality brands, including the luxurious Address Hotels + Resorts, the upscale Vida Hotels and Resorts, and the contemporary Rove Hotels, marking its commitment to providing exceptional guest experiences across its 15 operational hotels and three serviced residences in Dubai. With a robust expansion strategy, Emaar is also developing over 30 projects across the UAE and internationally, including markets in Egypt, Maldives, Bahrain, Turkey, and Saudi Arabia.

Recognizing the competitive nature of the UAE’s hospitality landscape, Emaar differentiates itself through a customer-centric approach, offering unique lifestyle experiences and seamlessly integrated technology that enhances service delivery. The company's U By Emaar loyalty program adds further value for guests, while multiple accolades, including recognition from TripAdvisor, affirm its reputation for excellence in service. Emaar Hospitality Group continuously aims to redefine industry standards in both luxury and accessibility.