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Admitad is a German IT company headquartered in Heilbronn, founded by Alexander Bachmann in 2009. The company develops and invests in services that help businesses reach customers and grow through online advertising. Its platform supports media buying, customer acquisition, sales growth, and the monetization of traffic and content, while enabling partners to earn from online activity.

A key part of Admitad’s work is protecting the advertising ecosystem from traffic fraud and invalid traffic, which can undermine the effectiveness of campaigns and threaten the businesses that depend on them. The company says it combines technology, a trained team of experts, and established processes to help safeguard customers against fraudulent traffic. Admitad also provides a channel for reporting suspected violations by the company or its partners, including spam, privacy violations, and inappropriate content. Through its services and anti-fraud efforts, Admitad aims to support advertisers, agencies, and publishers in building and sustaining online business activity.