Lofty

Lofty is an all-in-one technology platform designed to help real estate agents, teams, brokerages, and lenders grow their businesses and close more deals. Its suite brings together a real estate CRM, IDX websites, lead generation, marketing automation, transaction tools, and mobile apps, with agentic AI built into workflows. The Smart CRM helps professionals identify and develop sales opportunities, while automated Smart Plans nurture leads through email, text, calls, and direct mail. AI agents can capture and qualify prospects, book appointments, identify potential sellers, and support social media marketing.

Lofty also offers customizable and hyperlocal IDX websites, a WordPress IDX plugin, advertising services across Google, Facebook, and Microsoft, and tools for SEO and visibility in AI search and answer engines. Additional products include a power dialer, transaction management, a back-office service, and the Closely home-search app for customers. Lenders can use a companion CRM and shared leads. For organizations adopting the platform, Lofty provides onboarding, data migration, brokerage implementation, live training, and phone and email support.