Unclaimed brand
Discover American-made rifle and handgun ammunition from HSM. Built for accuracy, reliability and performance with over 50 years of experience.
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Hex Code
Color name
RGB
HSL
CMYK
#F37021
Tango
243, 112, 33
23, 90, 54
0, 54, 86, 5
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#845803
Brown
132, 88, 3
40, 96, 26
0, 33, 98, 48
HSM Ammunition is an American manufacturer of rifle and handgun ammunition, made in Montana since 1968. Drawing on more than 50 years of experience, the brand emphasizes accuracy, reliability, and consistent performance for hunters, sport shooters, and professionals. Its extensive rifle selection includes hunting, varmint, match, low-recoil, lead-free, straight-wall, and dangerous-game loads, while handgun offerings span self-defense, training, Bear Load, Pro Pistol, and Cowboy Action ammunition.
Customers can browse products by category or caliber, shop online, and locate authorized retailers and distributors. HSM also provides detailed technical and ballistic information, including velocity, energy, bullet construction, cartridge specifications, and intended applications, helping buyers compare loads and select suitable ammunition. Beyond ammunition, the company lists components and branded merchandise.
Its products are presented as purpose-built for varied shooting needs, from hunting and precision shooting to defense, practice, and competition. HSM supports its customer and dealer network with resources such as frequently asked questions, safety data sheets, dealer inquiries, and law-enforcement information
Brand industry
Sports
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Trophy Gold Berger VLD hunting ammunition
Straight-wall hunting cartridges
Cowboy action handgun ammunition
Low-recoil rifle loads
Law enforcement ammunition
How do I download the HSM Ammunition logo?
The HSM Ammunition logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does HSM Ammunition's branding look like?
The HSM wordmark is a forward-leaning, italic orange HSM monogram set inside a long, tapered oval swoosh, often paired with small “SINCE 1968” lettering. The visual system combines heavy, condensed display lettering and compact uppercase labels with charcoal and black, orange accents, and white or cool gray grounds; dramatic outdoor and ammunition photography, bold headline scale, and structured product-data layouts reinforce its performance-focused character.
What are HSM Ammunition's brand colors?
The HSM Ammunition color palette uses the hex codes #F37021, #FECDA5 and #845803.
The HSM Ammunition name, logos and brand assets are trademarks of HSM Ammunition and its affiliates. Brandfetch isn't affiliated with or endorsed by HSM Ammunition. Their use is subject to HSM Ammunition's brand guidelines.
