Hubel Labs
@hubel-labs.com
Independent, personalised and trusted advice for executives navigating billion dollar corporations through technological change.
Hubel Labs's Company Logos


Hubel Labs's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#55534E
Fuscous Gray
85, 83, 78
43, 4, 32
0, 2, 8, 67
#F7F7F7
Wild Sand
247, 247, 247
0, 0, 97
0, 0, 0, 3
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Hubel Labs
Lily Cheng is a renowned and accomplished individual with a wealth of experience in the technology and internet sector. With over 20 years of expertise, she has held various roles ranging from start-up founder to large-cap corporate executive. Lily has an impressive background, having served as the former President of TripAdvisor, where she oversaw the Asia-Pacific region, including key markets such as China, Japan, India, and Australia.
Before her time at TripAdvisor, Lily was a founding member of Expedia's global private label and B2B business unit in London, where she played a vital role in marketing and product management as a member of the leadership team. Additionally, she has an extensive background in strategy, having been a member of the Boston Consulting Group in Greater China, working with clients in the Consumer Practice.
Lily's expertise extends beyond her executive roles. She has also made significant contributions as an Independent Non-Exec Board Director for various publicly traded companies. Currently, she serves as an INED for Swire Properties Limited, a real estate developer with a market cap of approximately $15 billion, as well as Chow Tai Fook Jewellery Limited, one of the world's largest jewelry companies with a market cap of US$20 billion. She is also an INED for Sunevision Limited, the leading data center operator in Hong Kong.
Furthermore, Lily's influence extends to privately-held companies. She serves as an external member of the Global Council and the Risk Management & Audit Committee for Herbert Smith Freehills LLC, a prestigious international law firm. Additionally, she is a board member and advisor for Hotelbeds Group, a global industry leader in B2B travel distribution and traveltech.
In recognition of her outstanding contributions, Lily was named a Leading Woman Director or Executive at the 19th Women of Influence Awards by the American Chamber of Commerce in 2023. She holds a Bachelor of Arts degree in Engineering and a Master of Engineering degree with distinction from the University of Cambridge. Lily has also obtained a graduate certificate in Artificial Intelligence from Stanford University.
Overall, Lily Cheng brings a unique blend of tech, strategy, and Asia expertise to the boardroom. Her vast knowledge and experience make her an invaluable asset to any organization she is involved with.
Company type
Privately Held
Year founded
2017
Company size
2-10 employees