Zeydoo operates a legitimate redirect domain used for advertising traffic tracking. The domain’s stated purpose is to redirect users to advertising offers; it does not host the offers’ creative materials or other content. Zeydoo says the domain does not sell goods or services, collect payments, or control the content of the offers users reach through its redirects.

The company monitors traffic on the domain for compliance with its policies and terms. It also provides a process for reporting malicious or suspicious activity, investigates submitted reports, and says it may suspend confirmed abusive activity and take appropriate action. Zeydoo offers information about monetizing inventory and provides separate terms for publishers and advertisers, indicating that it serves participants on both sides of advertising activity. The site also publishes privacy and cookie information and offers support by email. Zeydoo describes its redirect domain as a tracking tool rather than a destination for advertising content, and directs users seeking further details about inventory monetization to its main website.