

Hex Code
Color name
RGB
HSL
CMYK
#F0844A
Jaffa
240, 132, 74
21, 85, 62
0, 45, 69, 6
#2B2B6E
Jacarta
43, 43, 110
240, 44, 30
61, 61, 0, 57
#C6BEB8
Silver Rust
198, 190, 184
26, 11, 75
0, 4, 7, 22
Hui Shang Yin (慧上癮) is a Taiwanese pastry and gift-food brand focused on creating memorable treats with inviting aromas and carefully selected ingredients. Its stated goal is to make high-quality Taiwanese gifts, offering customers flavors they will want to enjoy again. The brand sells through an online store, where shoppers can browse gift boxes, popular assortments, and seasonal offerings.
Its products include salted egg yolk pastries, taro pastries, pineapple cakes and phoenix pastries, alongside Western-style pastries and confectionery. Other options include nougat crackers in scallion, matcha, and cranberry flavors, Danish pastry sticks, and assorted boxes combining best-selling items. Vegetarian choices are identified in product listings, with some pastries marked ovo-lacto vegetarian and certain crackers marked vegetarian.
Hui Shang Yin also shares product news, gift recommendations, and food-safety information on its website. The company is based in Taipei and provides customer service by phone and email. With both individual treats and gift-ready assortments, the brand serves shoppers looking for Taiwanese specialties for personal enjoyment or sharing.
Brand industry
Food and Drink
Company type
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Year founded
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Company size
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The huiloveit.com color palette uses the hex codes #F0844A, #2B2B6E and #C6BEB8.
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