Human Factors International (HFI) is the global leader in CX and UX consulting, offering a comprehensive range of products and services. With over 40 years of experience, HFI helps organizations develop a mature practice in Usability / User Experience Design. HFI's seamless suite of offerings includes consulting, training, certification, and tools.

They start by deeply understanding the user's ecosystem, mental model, drives, and blocks, and then build a user-centered strategy around that understanding. This strategy is translated into concrete deliverables, encompassing design, technology, hosting, maintenance, and metrics. HFI's expertise lies in CX and UX audits, digital strategy, deep customer and ecosystem research, end-to-end customer-focused and ROI-based design, managed CX capabilities, full digital solutions delivery and maintenance, innovation services, and individual and organizational training and certification.

As a benchmark in CX design, HFI offers the Certified Usability Analyst TM certification for new user experience practitioners and the HFI Framework TM, an ISO-certified, customizable design methodology. They also provide Persuasion, Emotion, and Trust (PET TM) methodologies, utilizing Persuasion Engineering and Emotional Design, as well as the UX Enterprise TM, a cloud-based UX asset management and design system. Trusted by Fortune 500 clients across industries such as Banking, Telecom, Retail, Medical, Entertainment, Government, and Education, HFI is dedicated to creating engaging digital experiences that build influence and long-lasting relationships with consumers