Human Magic

Human Magic is a global employer branding agency that helps organisations attract, engage and retain talent across industries. Formerly known as Ph.Creative, the agency focuses on the human qualities that shape workplace culture and business success. Its approach combines research, strategy and creativity to help employers stand out in competitive talent markets.

Services include employee value proposition development, employer brand strategy, recruitment marketing, talent management and employee engagement. Human Magic works with organisations to uncover what matters to their people, express their culture clearly and create distinctive reasons for prospective employees to join and current employees to stay. Its recruitment marketing blends audience insight, creative messaging and data, with campaigns tailored to ongoing hiring needs or focused recruitment drives. Through surveys, interviews and workshops, the agency also helps clients understand and develop their workplace culture, define and embed values, and create meaningful employee experiences. Human Magic presents its work through case studies and serves clients from locations including Manchester, London, Sydney, Dubai, Riyadh, New York City, Boston and Chicago.