Good Man Brand
@humannation.com
Established in 2016, Good Man Brand aims to help men feel good, look good, and do good. Co-founded by NFL Quarterback, Russell Wilson, Good Man Brand stands for mindfully made evolved essentials made for the man on the move who needs timeless, authentic, and sustainable style with a premium modern edge.
Good Man Brand's Company Logos


Good Man Brand's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#3256E5
Royal Blue
50, 86, 229
228, 77, 55
78, 62, 0, 10
#EAEAEA
Mercury
234, 234, 234
0, 0, 92
0, 0, 0, 8
#040404
Black
4, 4, 4
0, 0, 2
0, 0, 0, 98
About Good Man Brand
Welcome to The House of LR&C, where style meets sustainability. We are a brand that believes in creating inclusive and fluid styles for everyone, because you deserve to feel like your truest self. With a focus on sustainability, we use 100% organic cotton, recycled polyester, and innovative DRIPSHIELD™ technology to reduce our environmental impact.
But our commitment to making a positive impact doesn't stop there. We give back 3% of every purchase to the Why Not You Foundation, a nonprofit that empowers today's youth to become tomorrow's leaders. At The House of LR&C, we prioritize the well-being of our customers.
Our human-first collection is designed to provide real TLC, because we believe in breaking down stigma and providing support. We are proud to be a B Corp certified brand, meaning we have legally committed to always leading with our values of love, respect, and care for people and the planet. Discover our range of clothing, shoes, and accessories that blend style, sustainability, and social impact.
Shop with us and join the movement towards a better, more inclusive future
