Human x Intelligent

Human × Intelligent is a human-centered AI brand created by Madalena, a product designer, builder and podcast host. It helps founders and future founders create useful products while deciding what work AI can handle and where human judgment should remain. Its guiding principle is to delegate the work, never the judgment.

The brand’s podcast features conversations with people building with AI, exploring topics such as responsible AI, product design, critical thinking, automation and the effects of technology on people. Across its episodes, Human × Intelligent examines both what AI can do and what people should choose to keep doing themselves.

Madalena also works with clients on product ideas, workflows and decisions that feel stuck. This can include clarifying what people need, identifying obstacles, defining a product’s first version and deciding where human oversight matters. For those seeking a starting point, the brand offers a free three-day course with worksheets to help distinguish tasks to delegate to AI from decisions to keep human.