Humble is a brand that specializes in providing automation systems for personalizing customer experiences. By automating various aspects of customer journeys, organizations can ensure a unified customer experience and access real-time data for continuous improvement. With the coordination of all moving parts becoming increasingly complex over time, it is crucial to choose the right IT systems from the beginning.

Humble's customer experience automation tools operate on a campaign basis, often referred to as "campaign managers." Any action directed towards customers, such as reminders for unpaid bills, notifications of new store addresses or product discounts, major advertising campaigns, and more, are considered campaigns. As a result, companies can quickly accumulate dozens or even hundreds of campaigns internally.

Often underestimated is the fact that the same customer can be targeted by multiple campaigns simultaneously. This can lead to a poor customer experience, with multiple consecutive emails, supplemented by SMS and even phone calls.

To address this issue, Humble's system determines the most important campaign at any given time when communicating with customers, based on the input rules. The system allows for setting priorities for campaigns and limiting the number of actions it can take within a specific time frame.

By employing the right IT system, businesses can ensure that only the highest-priority messages are activated (from a technical perspective). However, continuous campaign optimization remains the responsibility of data analysts.

Holistically managing campaigns using automation tools brings businesses closer to their ultimate goal: delivering the right message, at the right time, through the right channel. IT systems should also handle any unexpected consequences, as employees will no longer revert to manual campaign management methods when transitioning to new customer experience management processes.