Humfrid is a product intelligence platform designed for AI-native teams, helping people make evidence-backed product decisions faster. Available through Slack, it connects signals from a team’s tools, including metrics, customer research, tickets, and project work, and maps them to goals, features, and opportunities. Humfrid automatically surfaces relevant evidence, including supporting and conflicting signals, so teams can see what is working and where to focus next.

The platform also maintains a decision log, recording who made a decision, why, and the evidence behind it. It remembers revisions, flags work that conflicts with existing decisions, and tracks commitments to help projects keep moving. Teams can ask questions in Slack and receive answers drawn from connected sources, with references attached. Humfrid also provides proactive alerts about metric changes, team misalignment, scope growth, launch risks, and slipping commitments, along with meeting briefs to help people arrive prepared. The service is positioned for teams at different stages, from finding product-market fit to coordinating work as they scale.