HUSUG

HUSUG is a Mongolian luxury brand creating handcrafted footwear and accessories that bring traditional craftsmanship into contemporary designs. Founded by sisters Namuun and Sarnai, the initiative began in 2013 to preserve nomadic heritage and support rural artisans. The HUSUG brand was established in 2015 under QNS LLC, and the company opened its official store at Shangri-La Mall in Ulaanbaatar in 2018. It began selling its own products internationally in 2025.

HUSUG’s collection includes felt and wool shoes for babies, children, and adults, alongside slippers, loafers, bags, gloves, hats, scarves, and blankets. Products are handmade in Mongolia using materials such as wool, felt, leather, and vegetable-tanned leather, with an emphasis on comfort, functional design, and reducing environmental impact. Customers can shop by product type and size or combine selected items into sets.

The brand says purchases support local herding families and artisans while helping sustain Mongolia’s nomadic heritage. Its work connects traditional techniques with modern style, offering products made for everyday comfort while contributing to cultural preservation and community livelihoods.