H&Y Filter is a brand that is dedicated to providing maximum flexibility to photographers and videographers in their creative pursuits. Based in Hong Kong, H&Y was founded in 2006 with a focus on developing and delivering high-quality filter products.

Their journey began with the production of multi-coated UV protection and Circular Polarizers filters, and quickly gained recognition as one of the leading brands in Asia. In 2013, H&Y's quality and production caught the attention of one of the largest brands in camera filters, leading to the creation of one of the highest-rated Variable Neutral Density filters on the market.

H&Y's breakthrough moment came in 2017 with the launch of their award-winning K-Series magnetic square filter holder system. This system revolutionized the way photographers apply filters to their lenses, offering both convenience and exceptional quality. The use of Corning® Gorilla® Glass III in the production of all K-Series square filters further solidified H&Y's commitment to durability.

In 2019, H&Y expanded its brand presence by appointing global partners and opening offices in the UK and the USA. Today, H&Y continues to innovate and manufacture new filter systems at competitive prices, with a focus on meeting the needs of photographers and videographers through functional and beautiful filters and accessories.