HYPED is a brand that focuses on providing an innovation-centered ecosystem for university students. They aim to develop the necessary skills for their professional careers and generate value towards Hyperloop development. HYPED believes in inclusivity and aims to create an environment where everyone feels comfortable, heard, and included.

They recruit university students from all academic backgrounds, disregarding personal identity or academic achievements. HYPED has a vision for the future and sets ambitious goals that set them apart from other student societies. They rely on their members' engagement and curiosity to learn more about other society projects.

With a 5 Year Plan in place, HYPED aims to stay at the forefront of the Hyperloop industry in the United Kingdom through technical innovation, knowledge retention, and publication of research papers. They also prioritize community engagement, school outreach programs, and seeking partnerships with industry professionals. HYPED values sustainability, innovation, curiosity, engagement, respect, and responsibility.

They believe in promoting awareness of Hyperloop technology and its sustainable effects to contribute to the betterment of humanity. The brand stands by its mission and core values while working towards achieving its vision for the future