HYP

HYP is a consumer intelligence brand that simplifies understanding consumer behavior and intent through mobile intelligence and machine learning solutions. With the HYP platform, you can forecast, plan, engage, and measure marketing activities across various digital screens like mobile, desktop, CTV, and DOOH. The platform provides insights into visitor trends, commute patterns, income brackets, cross-visitation behaviors, demographics, and device characteristics.

Their Audience Planner tool allows you to plan digital campaigns using audience profiles, location behavior, online consumption, device attributes, and more. Advanced machine learning capabilities enhance audience segments daily, ensuring precise targeting. Additionally, their Store Visitation Measurement tools help measure the retail impact of omni-channel media campaigns by analyzing store or location visits influenced by ad impressions.

HYP caters to marketers, media owners, media agencies, brands, media publishers, and OOH media companies looking to maximize the effectiveness and value of their marketing activities. By leveraging identity-less targeting and the HYP Graph (Beta), you can forecast, plan, activate, and measure all digital channels without identifiers. Contact HYP today to achieve more with your marketing investment.