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**Brand Description: Terciario Avanzado and Aguas de Alicante**

Terciario Avanzado, in collaboration with Aguas de Alicante, is committed to driving digitalization in the province of Alicante through their initiative ‘A 1 Hora del Cambio’. This innovative podcast series, returning for its second year, aims to address technological challenges faced by public administrations and businesses. Participants can expect engaging discussions on topics such as the Internet of Things (IoT), cybersecurity, artificial intelligence, data management, and robotics.

The initiative, including partnerships with local municipalities and companies like Mindden and SumamoOs, intends to present cutting-edge technologies applicable to both public and private sectors. The first episode will take place on May 13, focusing on innovative water management solutions. With an emphasis on public-private collaboration, Terciario Avanzado fosters a vision for the future that is more efficient and competitive, enhancing Alicante’s regional positioning in technology. Through these podcasts, the brand not only generates dialogue but also creates a platform for impactful collaborations that drive digital advancements in the area.