Established in 1997, IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. As the only trade association dedicated to the development and promotion of the digital marketing and advertising sector in Canada, IAB Canada represents over 250 respected advertisers, ad agencies, media companies, service providers, educational institutions, and government associations. Committed to advancing the industry, IAB Canada conducts original Canadian research, establishes and promotes digital advertising standards and best practices, and organizes networking events that provide valuable industry insights and foster communication between members.

In addition, IAB Canada works to build human capital through educational courses, certification programs, and their job board. Being part of the IAB Global Network, IAB Canada collaborates with other IABs worldwide to address the opportunities and challenges of online advertising on a global scale. With a focus on fostering diversity and inclusion, IAB Canada's Diversity and Inclusion Charter promotes initiatives within the digital advertising industry.

Overall, IAB Canada is at the forefront of powerful digital leadership, shaping the future of marketing and advertising in Canada